History

We have 20 years’ experience in everything digital from award-winning web content, platforms, and campaigns to interactive kiosks, community management, social media management, search strategies, and campaign management. It all comes down to ideas. Ideas that excite, resonate, and most importantly deliver.

Companies as diverse as Nestlé and Mars Inc. in the fast moving consumer goods (FMCG) category; the Commonwealth Bank and American Express in financial services; Sony, BMG, and EMI in music; Australian Broadcasting Corporation (ABC), in general entertainment; Fairfax and News Ltd with help bringing their publications online and Apple with their online communities have all benefited from work by the experienced team at Arty Labs. We have even worked with the digital industry association for Australia – AIMIA – creating multimedia experiences for their annual awards ceremony.

What we do

We partner with clients to develop strategic, creative and technical digital solutions that help grow their businesses, and redefine their brands.

Arty Labs can take projects as diverse as scoping and developing global ecommerce websites through to creating multimedia & electronic sales presentations for media events. We then provide ongoing support for your company. At Arty Labs, everything we provide is backed by many years of experience in technology consulting.

Because no business and no project is the same, we will find the best information architects, user experience designers, graphic designers, developers and technical leads to get your project running smoothly as quickly and as cost effectively as possible. We will then act as your project manager, the interface between your company and the development team, allowing you to do what you do best – run your business – without getting bogged down in the day-to-day necessities of managing a digital project.

Our capabilities

The digital team at Arty Labs can provide strategy, design, and develop digital projects of any size from display advertising, email templates and landing pages, to Facebook competitions, smartphone applications, video streaming, and full e-commerce web sites.

Digital strategy

The creation of a digital customer experience begins with an idea, a vision, of how digital channels can work together to attract, entertain and retain your customers.

We put your end user at the centre of everything.

Content strategy

The best project is useless if it doesn’t have the right content. We make sure that your users will relate to, and interact with, your content.

Social media and community management

It’s not enough to simply set up a social media account and then forget about it. If your brand is present on a social platform, your customers expect to be able to engage with you there. Creating and publishing content, competitions and responding to your community takes time. We can help you through any and every step, from working with you to create a content calendar to managing your social accounts from top to bottom.

Customer research

Your digital assets will miss their mark unless they are based on customer research and insights, which then inform what needs to be created to provide exceptional experiences for your customers.

User experience (UX)

Creating a nice looking web site isn’t good enough if it doesn’t meet your customer’s needs. User experience includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. Planning your user experience before entering the design phase, and monitoring it after launch ensures that your customers are experiencing your brand at it’s best.

Creative

We design beautiful creative experiences for your audience to engage with you from online to offline.

Development

Our development teams stay on the cutting edge of innovation and future technologies. We bring your creations to life and make them shine.

No matter if you need an ecommerce web site, campaign landing page, mobile application, or connected technology device, we can provide the solution.

Mobile

It’s really essential to have a mobile strategy now, as smartphone and tablet usage is growing so fast. We can help you to create a responsive website, a native app, or a mobile site, and we’ll work together to figure out which is the best option for you.

eCommerce

As more and more companies move to selling online for both B2B and B2C, it’s important that your eCommerce solution provides your customer’s with an experience befitting your brand. If your eCommerce platform is too hard to use, or doesn’t capture your brand “essence” customers will go elsewhere to shop.

Email

Email campaigns are still one of the most effective methods of communicating your message to a customer base that has already expressed an interest in your brand. No matter if your starting with a database of zero, or already have a large customer and enquiry list, we can design and develop your email campaigns, recommend deployment platforms and provide integration with existing systems.

Search Engine Optimisation (SEO)

It’s not good having the best web site in the world if nobody can find it. Optimising your site so your customers can find you is a process that starts at the planning stage and continues through content development, publishing and post-launch to ensure your site ranks highly.

Analytics

Business is about numbers. Analysing the performance of your digital presence – from advertisements to your web site and email program is imperative if your business is going to succeed. The benefit of digital is that everything can be measured, the downfall is that everything can be measured. We can help you make sense of the numbers to make sure that your digital strategies are performing.

Hosting and systems administration

A vital part of any website is making sure it’s hosted on a high-performing platform. We can offer a variety of cost-effective solutions which give excellent speeds and reliability, both through physical servers, and hosting in the cloud.

Advertising

From banner ads to billboards, TV commercials to newspaper and radio, your advertising campaigns need to match your brand message and hit the right target audience. We can provide your campaign creative, record your TVC or radio ad, buy the right media in the right market and report on your campaigns success.

Technology

Technology is at the heart of what we do – making sure that the correct technology is used at the right time to provide customer interaction and engagement with your brand. We are platform and device agnostic. What we recommend will be the most appropriate for your use case – from bleeding edge wearable tech to mobile applications or simple web sites, we make sure that the outcome will achieve your objectives.