From today, Australian Instagram users will start to see sponsored posts (ads) in their feeds.
The brands involved in the launch include Tourism Queensland, Vegemite, Ben & Jerry’s, Toyota, Flight Centre, Audi, Lenovo, McDonald’s and Philadelphia Cream Cheese.
Amy Cole, market operations, Instagram said: “Images are fast becoming a primary way that people communicate – in both the everyday and the spectacular. Our aim is to help brands create beautiful ads that feel as natural to Instagram as the photos and videos people already share and enjoy.”
The move is, according to the company, part of making Instagram into a “sustainable business”.
There’s still no word on when the ad platform will be opened to all brands.