Will BuzzFeed be impacted by Facebook click-bait policy?

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  • August 31, 2014

Facebook’s recent decision to remove click-bait style headlines from the newsfeed, could have a long term impact on the success of sites like BuzzFeed who rely on listicles and click-bait headlines to gain reader’s interest.

In order to determine what may constitute click-bait, Facebook will “look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted.”

AFR BuzzFeed

From the Australian Financial Review

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