Overnight Facebook announced a new ad format for retailers. Called “product ads” these will give advertisers the opportunity to upload their product feed and create campaigns targeting target specific products to a specific audience, or let Facebook automatically deliver the most relevant products to people. Read More
Facebook’s recent decision to remove click-bait style headlines from the newsfeed, could have a long term impact on the success of sites like BuzzFeed who rely on listicles and click-bait headlines to gain reader’s interest. Read More
There are some great corporate social media accounts out there.
US cookie company Oreo is the darling of the social media space. Their work first drew mass attention when the lights failed at the XLVII Super Bowl in 2013. Within minutes they tweeted “Power out? No problem. You can still dunk in the dark.” Read More