Our Thinking
Preparing for a cookie-less world
Is the cookiepocalypse coming and if so, what do you need to do to get ready? Richard Taylor has a plan.
Leaks, loyalty, privacy, and the Cookiepocalypse
Data continues to create headaches for marketers and consumers alike. Richard Taylor asks how we can stop the pain.
We didn’t learn anything from Cambridge Analytica
Netflix’s new doco, The Great Hack, lifts the hood on the Cambridge Analytica scandal. And while sharing data isn’t anything new, the documentary is proof that we haven’t learnt anything from it, argues Richard Taylor.
The data-driven path to mass personalisation
Mass personalisation is only possible with the help of data and businesses need to prioritise first-party data, says Richard Taylor.
The journey to an accurate single customer view: Where’s your customer data right now?
Working out the customer data you have and where it’s stored is going to save you time and money and improve your marketing efforts, says Richard Taylor.
Is customer segmentation dead?
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, “The shift is to go from the segment to the individual.”
‘Fish, catch, keep’ to achieve mass personalisation
Marketers seeking the “nirvana” of mass personalisation can use data to effectively target and retain customers using a “fish, catch, keep” model, according to Richard Taylor.
Richard talks to CMO Magazine about data management platforms
With the number of tech platforms and offerings available to marketers today, you’d be forgiven for tuning out when talk turns to technology.
