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Is ad blocking hurting the web?

By | Advertising, Digital | No Comments

ad blockingIncreasing use of ad blocking software is convenient for users, but hurting publishers’ ability to earn revenue, but is it really as big a concern as it’s being made out to be?

In this interview with Upstart Magazine, Richard Taylor argues that it’s generally a non-issue and that if anyone’s being hurt by the use of ad blocking technology, it’s the content publishers, not the advertisers.

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Google says no to Flash

By | Advertising, Digital | No Comments

After 15 years, is this the end of Flash on the web? 

Back in 2010, then Apple CEO Steve Jobs sent shockwaves through the industry when he announced that the iPhone wouldn’t support Adobe Flash1. One of the reasons he cited in Apple making the decision was battery life. Read More

Facebook “product ads”

By | Advertising, Digital | No Comments

Overnight Facebook announced a new ad format for retailers. Called “product ads” these will give advertisers the opportunity to upload their product feed and create campaigns targeting target specific products to a specific audience, or let Facebook automatically deliver the most relevant products to people. Read More